Premium design for a top drop
After a change of ownership, this well-known Australian wine brand needed a new e-commerce website and marketing collateral that would leave a lasting impression.
With clear goals defined, the website was thoughtfully designed to improve usability, promote sales and increase subscribers. By exceeding expectations with an opulent sales portfolio, which worked together with a leave-behind brochure, we were able to assist the sales team, and lift the Scotchmans Hill brand to a level that matched the quality of wine they offer.
Working in collaboration with Woof Creative, we took the time to analyse the previous site, in order to find ways to improve user flow, as well as achieve business goals. This meant the final site not only looked more modern and attractive, but was also user-friendly, making it easier for customers to view special offers and purchase wine. Additionally, the Scotchmans Hill Wine Club was bought to the forefront, to entice more subscribers and encourage customer loyalty.
The updated brochure consolidated the range of wineries under the umbrella of Scotchmans Hill into an easy-to-understand format. And a striking portfolio, with engraved wood detailing, was designed to leave a lasting impression at future sales meetings.